ETHNOGRAPHY FOR INVESTIGATING THE INTERNET

  • Per Hetland Department of Education University of Oslo
  • Anders I. Mørch Department of Education University of Oslo
Keywords: virtual ethnography, communities online, online communities, Internet research

Abstract

Several concepts are used to describe ethnographic approaches for investigating the Internet; competing concepts include virtual ethnography, netnography, digital ethnography, web-ethnography, online ethnography, and e-ethnography. However, as the field matures, several writers simply call their approach "ethnography" and specify new fields of practice. In this paper, we will explore the content of ethnographic approach for investigating the Internet and the direction in which this new field of ethnography is moving, that is, whether it is the study of blended worlds or online worlds. We start by introducing the emerging field sites or fields of practice. Then, we describe how participant observation and other data collection techniques are carried out. Next, we describe how ethnographic practice is understood within the emerging field. Finally, we discuss some possible changes in the ethnographic landscape: unobtrusive methods, the communal-commercial relationship, and team-ethnography.

Published
2016-11-06
How to Cite
Hetland, P., & Mørch, A. I. (2016). ETHNOGRAPHY FOR INVESTIGATING THE INTERNET. Seminar.net, 12(1). Retrieved from https://journals.hioa.no/index.php/seminar/article/view/2335
Section
Articles